How to Send Bulk Emails

Sonas supports the sending of bulk emails with a Sparkpost integration, or exporting targeted emails lists to an external tool. This article reviews what bulk emails are and why using a bulk email tool is important, followed by links to show you how to export an email list and how to send in Sonas with the Sparkpost integration.

What are bulk emails?

Bulk emails are messages sent to a multiple recipients at once, usually for marketing, announcements, newsletters, or promotions. Instead of sending individual emails, bulk emails allow businesses or organizations to reach many people in a single send.

In Sonas, these messages can be event related, such as emailing all events scheduled during a defined period of time to let them know of say, construction. Or they can be marketing related, emailing all idled enquiries about a promotion or emailing all completed events about your upcoming Christmas Party, for example.

Before you send your bulk email, consider if your email is event related or marketing, and take the related permissions into consideration. See Marketing Permissions and Event Related Emails.

In Sonas, you must use the bulk email functionality when sending to multiple, non related, contacts.

Why use a bulk email tool?

Using a bulk email tool offers several benefits:

Saves Time: You can send emails to many people at once instead of doing it individually.
Personalization: You can customize emails with each recipient's name or details, even when sending in bulk.
Track Performance: These tools show you who opened your email, clicked links, or unsubscribed, helping you improve future campaigns.
Better Delivery: They help ensure your emails land in the inbox, not the spam folder.
Targeted Contacts: Easily manage and segment your contact lists for targeted emails.
Test for Best Results: You can experiment with different email formats or timings to see what works best.
Follow Email Laws: They help you stay compliant with regulations like including unsubscribe options.
Easily Scalable: Whether you need to email tens or a few hundred, the tool grows with you.

In short, a bulk email tool makes larger-scale email communication faster, more effective, and easier to manage.

What tools are available in Sonas?

There are two ways to send bulk email with the assistance of Sonas.

Sparkpost: This is a cloud-based email delivery service used for sending large volumes of emails, often for transactional or marketing purposes. It provides tools for businesses to send, track, and optimize email campaigns.
Export Mail Lists: In Sonas you can create a targeted email list and export this list to use in the bulk email tool of your choice. Although MailChimp may be the most name recognised tool, others include SendGrid, ActiveCampaign, and Sendinblue. There are numerous options to pick what best meets your organisational needs.