Sonas assists in sending bulk emails to a targeted contact list in two ways: through a Sparkpost integration (owned by bird.com), or by exporting the targeted list to an external tool. This article will provide you with the step by step to send bulk email using the Sparkpost integration.
Before you get started, make sure your Sparkpost integration is set up, see How to Setup Sparkpost.
Don't have Sparkpost? No problem, see Export to Mailchimp to go that route instead.
Note: Bulk emails are sent per Venue. If you need to send a message from the Company, you will have to send it per Venue list as there is not a company level list.
If you cannot see this section or get permission denied messages with any of the actions, please contact your Company Admin in order to get the required permissions.
How to send bulk email with Sparkpost
- Create the email you want to send. Navigate to your template section (Venue > Templates) and create a new Marketing Campaign template. Name it clearly so you can easily locate it later in step 5. See Email Templates. Be sure to use the tokens to pull in customer specifics for a personal touch and apply the correct footer. You must use the template type, Marketing Campaign as these are the only ones available when sending a bulk email.
- Navigate to the Marketing Section from your main tool bar.
- Complete the filters to create your targeted email list.
- Actions > Create New Marketing Campaign
- Click Custom Template to select your Marketing Campaign template created in step 1.
- Open up Target events and remove any recipients that met your filter but you don't want to include by clicking the Red X box.
- Fill in the fields
- Campaign name: for easy reference (the customer will not see this)
- Send date: choose when and at what time you want the email sent.
- Subject: this will be populated from your applied template, edit if need be. This will be seen by the recipient.
- Body: Make any additional edits, if needed.
- Click Show Preview to see what the email will look like.
- When ready, click Send.
How to track your campaign
As Sparkpost is the sender of your email campaign, all tracking will be done directly in Sparkpost. Log in to your account to see open rates, bounce-backs, and more. Please see Sparkpost Support on more ways to monitor your campaign using their platform.